Junior CRM Manager

Responsibilities

• Develop and implement CRM strategies across various countries and channels to increase Customer Lifetime Value
• Design, manage, and optimize automated multi-channel campaigns via email, push notifications, in-app messaging, and direct mail
• Define technical requirements for developers to implement new CRM use cases and integrate additional data sources
• Analyze, monitor, and continuously optimize CRM performance using reporting, A/B testing, and data-driven insights
• Independently manage CRM initiatives and projects from initial conception to execution

Requirements

• Degree in Marketing, Business Administration, Statistics, or a comparable field
• Initial practical experience in CRM, product management, or an e-commerce environment
• Strong analytical skills with a data-driven and solution-oriented mindset
• Structured, diligent, and independent way of working
• Interest in automation, technology, and customer-centric marketing
• Fluent English skills, both written and spoken

Preferred Qualifications

• Experience with CRM platforms such as Braze or similar tools
• Knowledge of international customer communication across different countries and languages
• Proficiency in German or another European language
• Experience using AI tools (e.g., ChatGPT) to increase daily work efficiency

About the Company

ABOUT YOU is one of Europe's fastest-growing e-commerce companies. With locations in Hamburg and Berlin, we bring fashion and technology together. Our mission is to rethink online shopping and make it more personal. We value flat hierarchies, direct communication, and pragmatic decision-making in a fast-paced environment.