Jefe de Lealtad

Responsibilities

• Define, implement, and monitor the digital B2B loyalty program and communication strategy to drive customer retention and sales growth.
• Design and standardize the B2B digital loyalty strategy through cross-functional coordination and business guidelines.
• Manage the operational execution of the loyalty program on the platform, ensuring technical coordination and visibility for customers.
• Administer and control the digital loyalty program budget to maximize impact on sales and commercial execution.
• Oversee communication and training plans to ensure correct adoption of the program by internal teams and external clients.
• Evaluate program performance using strategic and operational KPIs to ensure value generation for the organization.
• Define the evolution of the B2B loyalty program by evaluating new digital capabilities, functionalities, and logistics providers.
• Manage B2B digital marketing strategies, including audience management, messaging, and channel governance.
• Analyze communication strategies, conversion funnels, and behavior patterns across channels such as In-App, Push, and WhatsApp.
• Maximize B2B commerce positioning and performance on social media in collaboration with agencies.

Requirements

• University degree in Industrial Engineering, Administration, Marketing, or a related field.
• At least 2 years of experience leading loyalty programs, digital marketing, Growth, CRM, or customer engagement.
• Solid knowledge of B2B digital marketing strategies and Growth Marketing.
• Expertise in data analysis, E-commerce, digital platforms, UX, and Agile methodologies.
• Proficiency in Excel and Power BI.

Preferred Qualifications

• Postgraduate studies or specialization in Digital Marketing, E-Commerce, Growth, or Digital Transformation.
• Experience with Google Analytics, Amplitude, or Braze.
• Knowledge of Paid, Owned, and Earned media.

About the Company

Arca Continental, S.A.B. de C.V. is a leading beverage company focused on driving growth through digital transformation and excellence in commercial execution.