Intermediary Distribution Channel Marketing Manager

Responsibilities

• Develop strategy and tactics for engaging intermediary clients and prospects to drive measurable outcomes
• Create compelling campaigns and differentiated content specific to the intermediary distribution channel
• Drive speed to market by rapidly developing and executing campaigns in response to product and market needs
• Collaborate with investment teams, sales, and client service teams to create thought leadership
• Write compelling content to drive digital engagement and build brand awareness
• Leverage data and metrics to improve engagement and personalize content targeting
• Provide insight and support for media programs targeting the intermediary channel

Requirements

• 10+ years of financial services experience, ideally in asset management
• Experience in intermediary distribution channel marketing
• Experience marketing investment products such as ETFs, SMAs, mutual funds, or private credit
• Bachelor’s degree or equivalent
• Strong writing skills with the ability to synthesize complex topics
• Proficiency in Microsoft Office Suite
• Experience with digital communications and marketing tools

Preferred Qualifications

• Proven track record in driving engagement and adoption of investment products
• Deep knowledge of investment products, capital markets, and macroeconomic topics
• Ability to adjust tone and message for specific audiences and diverse formats
• Strong leadership and strategic communication skills

Benefits

• Medical, dental, and vision coverage
• Employer-paid short and long-term disability and life insurance
• 401(k) and profit sharing
• Paid time off
• Maven family and fertility benefits
• Parental leave including adoption, surrogacy, and foster placement

About the Company

William Blair is an independent global partnership that has delivered trusted advice for nine decades. The firm specializes in investment banking, investment management, and private wealth management, providing tailored solutions to clients across North America, Europe, and Asia.