Integrated Marketing Manager

About the Company

Plaud Inc. aims to build the world's most trusted AI work companion to enhance professional productivity and performance. Since its founding in 2023, the company has reached over 2 million users. Based in San Francisco, Plaud integrates hardware and software to push the boundaries of human-AI interaction.

Responsibilities

• Lead and execute IMC campaigns across online and offline channels for the Japan market
• Develop full-funnel marketing strategies to drive brand awareness, consideration, conversion, and customer retention
• Coordinate cross-functional marketing initiatives including PR, social media, influencer/KOL marketing, paid media, CRM, retail, and e-commerce
• Work closely with creative/design teams to produce high-performing localized assets for digital ads, landing pages, Amazon, retail, and social platforms
• Analyze campaign performance and optimize based on KPIs such as traffic, engagement, CVR, ROAS, CAC, and organic growth

Requirements

• 5–7+ years of experience in IMC, brand marketing, digital marketing, or growth marketing
• Strong understanding of the Japanese consumer market and local media ecosystem
• Proven ability to drive measurable business outcomes through integrated campaigns
• Strong project management and communication skills
• Data-driven mindset with strong analytical capabilities
• Ability to thrive in a fast-paced, high-growth environment