Integrated Marketing Manager

Responsibilities

• Develop and execute integrated marketing and promotional plans for shows within the assigned region
• Manage and track multiple marketing budgets to ensure correct fund allocation and advertising settlements
• Build and optimize digital advertising plans to drive ticket sales and conversions
• Oversee show performance market-by-market and adjust strategies based on demographic data
• Collaborate with central digital media buying, CRM, and creative teams for targeted audience engagement
• Supervise publicity, coordinate artist availability for promotions, and manage media relations
• Create email marketing campaigns and manage Content Management Systems (CMS)
• Oversee the creation of graphics for social media, email, and print assets
• Build relationships with local businesses and vendor partners like Ticketmaster and AXS

Requirements

• BA/BS Degree in Marketing, Business Communications, or a related field
• 4-6 years of related work experience
• Experience with media buying and executing digital media plans
• Proficiency in omni-channel digital marketing
• Experience managing email, mobile, and digital marketing programs
• Experience sourcing and managing content development and publishing

Benefits

• Medical, dental, and vision insurance
• Paid holidays, vacation, and sick time
• Company paid basic life insurance and voluntary life insurance options
• Parental leave
• 401k Plan with 3% employer match
• Flexible spending and health savings account options
• Wellness offerings

About the Company

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment, hosting over 160 million guests annually and promoting more than 10,000 shows worldwide.