Integrated Marketing Manager

Responsibilities

• Develop and execute integrated marketing and promotional plans for shows within the assigned region
• Build and monitor digital advertising plans to optimize campaigns and drive ticket sales
• Manage marketing budgets and oversee advertising settlements for each show
• Collaborate with central digital media buying, CRM, and creative teams
• Supervise publicity, coordinate artist availability for promotions, and pitch to media outlets
• Create email marketing campaigns and manage Content Management Systems (CMS)
• Oversee the creation of graphics for social media, email, and print materials
• Conduct marketing research and build relationships with local businesses and influencers

Requirements

• BA/BS Degree in Marketing, Business Communications, or a related field
• 4-6 years of related work experience
• Experience with media buying and executing digital media plans
• Experience with email, mobile, and digital marketing programs
• Experience sourcing and managing content development and publishing
• Proficiency in MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, and Photoshop
• Functional knowledge of WordPress and programmatic media
• Knowledge of the music industry

About the Company

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment, hosting more than 160 million guests annually and presenting over 22,000 events around the world.