Integrated Growth Marketing Lead

About the Company

Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end, backed by leading investors including Sequoia Capital and Redpoint Ventures.

Responsibilities

• Decide which integrated campaigns to run and how they come to life
• Own end-to-end execution for email, direct mail, landing pages, and webinars
• Partner cross-functionally to orchestrate design, content, blogs, video, paid ads, and PR
• Write repeatable campaign playbooks that scale across audiences and funnel stages
• Partner closely with Sales to align campaigns to priority accounts and pipeline goals
• Track performance rigorously across engagement, meetings, pipeline influence, and revenue

Requirements

• 4+ years of experience in growth, demand generation, or ABM marketing
• Experience selling to enterprise companies within high-growth startups or B2B SaaS
• Proven ability to concept, launch, and scale integrated, multi-channel marketing campaigns
• Data-driven mindset with a track record of measuring and optimizing performance
• Strong organizational and project management skills
• Ability to work in ambiguity within a lean, high-growth environment

Preferred Qualifications

• Experience running webinars
• Hands-on experience with HubSpot, Salesforce, Unify, Instantly, Clay, or Framer