Integrated Communications Manager

Responsibilities

• Define demand generation strategy and campaign priorities across outbound and lifecycle programs
• Design and execute targeted acquisition and cultivation campaigns to drive utilization and commercial growth
• Develop nurture campaigns to retarget prospects and customers to improve conversion to sales-ready opportunities
• Lead lifecycle marketing efforts focused on increasing customer penetration, adoption, and retention
• Collaborate with Marketing Operations to operationalize audience logic, lifecycle triggers, and automation workflows
• Monitor campaign performance against benchmarks and optimize messaging, offers, and sequencing
• Serve as the primary point of contact for Sales partners to assess lead quality and engagement

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in demand generation, lifecycle marketing, or B2B outbound campaign roles
• Strong understanding of segmentation, audience strategy, and lifecycle marketing principles
• Experience working with marketing automation platforms and CRM systems
• Highly organized project management skills with the ability to manage multiple stakeholders and timelines
• Analytical mindset with the ability to translate performance data into actionable improvements

Preferred Qualifications

• Experience designing customer marketing programs focused on adoption, expansion, and cross-sell
• Familiarity with AI- or data-driven audience tools and automation frameworks
• Experience operating in a matrixed environment across marketing, sales, and operations
• Experience contributing to GTM planning and integrated campaign models

About the Company

UPS is a global transportation and logistics leader operating in more than 220 countries and territories. Committed to moving the world forward, UPS provides innovative solutions to customers of all sizes and focuses on building safe, resilient communities through sustainable global operations.