Insights and Analytics Manager

Responsibilities

• Conduct ad hoc sales and consumer analysis using syndicated (NIQ, Circana) and custom data sources
• Analyze category, brand, and consumer trends to identify growth opportunities and potential risks
• Co-lead custom research initiatives with external vendors, including consumer surveys and concept tests
• Synthesize data from multiple sources into clear, actionable insights and compelling "selling stories"
• Partner with Brand, Trade Marketing, and Sales teams to support strategic planning and innovation
• Present insights to internal leadership, cross-functional partners, and external retail stakeholders

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field
• Minimum 5 years of experience in Insights, Analytics, or Category Management
• Demonstrated experience working with syndicated and panel data sources (e.g., NIQ, Circana, Numerator, or Scintilla)
• Strong analytical skills with the ability to translate complex data into actionable business recommendations
• Excellent communication and presentation skills
• Ability to travel up to 20%
• Ability to work 100% on-site in Irving, TX

Preferred Qualifications

• Experience in the Consumer Packaged Goods (CPG) industry

About the Company

GRUMA is a global leader in the food industry, dedicated to delivering high-quality products and driving innovation across its diverse brand portfolio.