Influencer Practice Lead

Responsibilities

• Develop, own, and execute the overarching UK influencer marketing business strategy
• Act as a thought leader and primary voice for influencer capabilities in the UK
• Drive year-on-year revenue growth from existing and new UK clients
• Cultivate strategic relationships with clients and WPP Media stakeholders
• Lead, mentor, and develop the Goat UK team, including talent management and hiring
• Ensure operational excellence in the planning, execution, and reporting of influencer campaigns
• Manage major revenue targets, profit margins, and budgets within the UK function
• Monitor key performance indicators (KPIs) and provide strategic reporting to leadership

Requirements

• Proven track record in a management leadership role within an agency setting
• Experience managing and developing mid-sized to large teams
• Demonstrable experience scaling influencer businesses or client books in the UK market
• Mastery-level knowledge and skills within influencer marketing
• Experience with direct accountability for major revenue targets, cost centres, or budgets

Benefits

• Competitive medical, vision, and dental insurance
• Group retirement plans
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

The Goat Agency is a leading brand within WPP Media, specializing in influencer solutions that help global brands harness social and creator-led content to deliver measurable impact.