Influencer Marketing Specialist

Responsibilities

• Identify and research potential Xiaohongshu (RED) influencers (KOLs/KOCs) in the Canada market
• Reach out to influencers and manage creator communication and collaboration
• Coordinate campaign logistics including content briefing, posting timelines, and deliverables
• Track campaign performance and compile basic reports and insights
• Monitor influencer content to ensure alignment with campaign guidelines
• Manage community engagement by responding to user comments and messages on Yami’s Xiaohongshu official account
• Support influencer marketing campaigns for the U.S. market and assist with offline event planning as needed

Requirements

• Marketing degree or related major
• Fluent in Chinese and English (both written and spoken)
• 1+ year of experience in social media, influencer marketing, or digital trends
• Familiarity with the Xiaohongshu (RED) ecosystem and its creator landscape
• Strong organizational, communication, and relationship-building skills
• Ability to adapt quickly to changing priorities and social media trends

Preferred Qualifications

• Experience with influencer outreach or social media marketing
• Knowledge of or interest in Asian culture, lifestyle products, and consumer trends

Benefits

• Extended Health, Dental & Vision Benefits
• Paid Vacation, Statutory Holidays, and Sick Leave
• Employee discount
• Coffee and snacks
• Competitive hourly compensation (CAN $24-32)

About the Company

Yami is a leading retail platform dedicated to providing a wide variety of Asian consumer products to global audiences.