Influencer Marketing Manager

About the Company

PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications, working across luxury and creative industries to deliver bespoke, non-traditional, and provocative earned media campaigns.

Responsibilities

• Develop and execute influencer marketing strategies for the Beauty & Wellness division
• Identify and engage emerging talent within the creator economy
• Negotiate partnerships and manage influencer campaigns from conception to completion
• Analyze campaign performance data to drive commercial success
• Manage relationships with globally recognized luxury brands in haircare, skincare, and cosmetics

Requirements

• Deep immersion in the creator economy and creator culture
• Ability to spot emerging talent before they become mainstream
• Experience negotiating partnerships and managing complex campaigns
• Strong analytical skills to evaluate performance data
• Self-motivated and dynamic approach to work in a fast-paced environment