Influencer Marketing Manager

Responsibilities

• Develop and execute influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers and thought leaders
• Research industry experts, competitors, target audience, and users
• Oversee influencer campaigns from ideation to execution
• Set up and track Key Performance Indicators (KPIs) to measure success
• Liaise between brand ambassadors and the marketing team
• Generate and present reports on campaign performance
• Research market data and trends to establish best practices

Requirements

• Degree in Marketing, Communications, or a similar field
• Prior experience leading influencer marketing campaigns
• Proficiency in Google Analytics, HubSpot, or TapInfluence
• Proven track record in outreach campaign strategies
• In-depth knowledge of the social media marketing industry
• Strong project management and interpersonal skills
• Ability to learn and digest features of AI tools

About the Company

Established in 2004, OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. As part of The Brandtech Group, we leverage cutting-edge AI technology to revolutionise how we create and deliver work for over 300 clients in 40+ countries.