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Posted 16 hours ago
Influencer Marketing Manager
NeteasegamesInfluencer Marketing Manager
Requirements
Bachelor's degree or above, 3+ years in influencer or creator marketing, Proficiency in English, Knowledge of TikTok, YouTube, and Twitch
Skills
Marketing
About the role
Responsibilities
- Develop and execute creator collaboration strategies to drive user growth, GMV, ROI, and brand awareness
- Build and maintain a robust pool of overseas creator resources across TikTok, YouTube, Instagram, X, Discord, and Twitch
- Plan and launch marketing initiatives including KOL campaigns, micro-influencer missions, and CPS/affiliate programs
- Oversee daily management of the overseas team, including goal setting, performance tracking, and process refinement
- Collaborate with internal teams in China across Growth, Merchandising, Design, Product, and Business Development
Requirements
- Bachelor's degree or above
- Minimum 3 years of experience in overseas influencer marketing, creator marketing, or affiliate marketing
- Deep understanding of creator ecosystems on TikTok, YouTube, Instagram, X, Discord, and Twitch
- Professional working proficiency in English
- Passion for gaming, general entertainment, or ACG culture
Preferred Qualifications
- Experience in team management or as a project owner
- Strong network in US and/or European markets
- Proficiency in Mandarin for collaboration with China-based teams
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Neteasegames · Singapore
