Influencer Account Manager

Responsibilities

• Translate brand strategy into tangible influencer activation plans and campaign goals
• Lead end-to-end campaign strategy, creative ideation, and talent approach
• Collaborate with Paid Media, Social, PR, and Creative teams for integrated planning
• Manage the complete operational lifecycle of influencer campaigns from brief to reporting
• Handle talent activation including identification, vetting, outreach, negotiation, and contracting
• Oversee campaign logistics, content creation processes, and client approvals
• Manage campaign budgets, costings, talent payments, and financial documentation
• Lead operational status calls and provide performance data updates to clients

Requirements

• Minimum 3 years of experience in a hands-on influencer marketing role
• Proven track record of managing multiple simultaneous influencer campaigns
• Exceptional project management and organizational skills
• Proficiency with influencer marketing platforms (e.g., Creator IQ) and Microsoft Office
• Strong problem-solving skills and ability to manage shifting project demands

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.