Industry Marketing Lead

Responsibilities

• Lead the development and execution of industry-specific content and communications strategies
• Collaborate with sales and industry leads to align value propositions with business outcomes
• Develop frameworks for consistent industry storytelling and enablement
• Create programs including white papers, case studies, webinars, and thought leadership
• Partner with cross-functional stakeholders to develop client-facing materials
• Serve as the subject matter expert for Media, Entertainment, Gaming, and Sports industries
• Train sales teams and facilitate knowledge exchange
• Synthesize feedback from clients and agencies to inform product development

Requirements

• BA/BS degree required
• 7-10+ years of marketing experience
• Expertise in Media, Entertainment, Gaming, and Sports industries
• Proven success in developing go-to-market strategies
• Strong understanding of digital marketing, customer engagement platforms, and marketing automation
• Experience managing relationships with key stakeholders

Preferred Qualifications

• MBA or relevant advanced degree
• Experience working at an agency, technology partner, or consulting firm

About the Company

Braze is the leading customer engagement platform that empowers brands to deliver great customer experiences through composable intelligence and AI-powered decisioning.