In-store CRM Manager

Responsibilities

• Supervise all clienteling activities of the store staff and define specific development plans for each Client Advisor
• Perform weekly and monthly customer and KPI analysis to monitor store CRM performance
• Assist the Store Manager in designing CRM action plans based on business needs and the event calendar
• Design and implement action plans focused on data collection, local client retention, and brand loyalty
• Train store staff on clienteling tools, best practices, and commercial initiatives
• Support the Sales Staff in managing VIC (Very Important Client) relationships to grow the cluster's potential
• Collaborate with the PR Department on celebrity and influencer management
• Contribute to the development of in-store product launches, events, and client experiences

Requirements

• Proven track record of sales performance and growth through personal clienteling efforts
• Expertise in training store teams on clienteling, competitive insights, and private appointments
• Proficiency in Excel with the ability to draw actionable conclusions from reports
• Familiarity with luxury competitors and a passion for consumer trends
• Fluent spoken English

About the Company

Founded in 1913 in Italy, the Prada Group is a world leader in the luxury sector. The Group operates in more than 45 countries with iconic brands including PRADA, Miu Miu, Versace, Church’s, Car Shoe, and Luna Rossa. We pride ourselves on a creative and international environment that values talent, passion, and professional growth.