Implementation & Activation Director

Responsibilities

• Lead and manage the Digital Team, ensuring high-quality output and efficient workflow
• Collaborate with Planning and Activation leadership to deliver integrated responses to client briefs
• Provide expert guidance and coaching on digital activation practices for Direct and Biddable teams
• Spearhead the development and implementation of the client's data and digital transformation roadmap
• Align digital strategies with client business KPIs and manage stakeholder engagement
• Ensure robust digital compliance management across all campaigns and strategies

Requirements

• Deep expertise in direct and biddable digital media
• Proven expertise in digital campaign planning principles
• Strong capabilities in audience profiling and media usage behavior insights
• Expertise in leveraging 1st, 2nd, and 3rd party data for audience targeting
• Proficiency in defining measurement metrics and setting effective KPIs
• Demonstrated ability to engage and communicate with diverse senior stakeholders

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Through EssenceMediacom, we help the world's leading brands navigate change and deliver transformational growth using data and technology.