Hybrid Customer Journey Architect

Responsibilities

• Design and map insight-driven omnichannel journey concepts based on customer needs and business priorities
• Collaborate with business and marketing partners to define journey objectives, segmentation strategies, and personalization requirements
• Translate customer insights and real-world data into updated journey flows, logic, and experience design elements
• Build and deploy journeys at scale within Salesforce Marketing Cloud (SFMC) or coordinate execution with activation teams
• Establish KPIs and measurement frameworks, monitor performance, and drive optimization through A/B or multivariate testing
• Capture and document functional and data requirements to support platform improvements and advanced personalization
• Support the creation, optimization, and review of Email and SEA marketing campaigns
• Participate in international assignments to gain global and cross-functional perspectives

Requirements

• Degree in Marketing, Business, Communications, or a related field
• Strong analytical skills and experience in data-driven marketing optimization
• Excellent stakeholder management and communication skills
• Highly organized and detail-oriented with the ability to translate business needs into technical requirements
• Proficiency in English
• Willingness and enthusiasm for completing international assignments as part of the rotation

Preferred Qualifications

• Experience with journey mapping, marketing automation, and omnichannel execution
• Familiarity with Salesforce Marketing Cloud (SFMC)
• Understanding of email, SEA, and web personalization best practices

Benefits

• Career development & learning: Access to 17,000 free LinkedIn Learning courses, mentoring, and coaching programs
• Time & flexibility: Flexible working hours, mobile work options, and workation opportunities (EU)
• Health & wellbeing: Various health activities, programs, and community support
• Working environment: Open and global community with employee events and open office spaces
• Rewards & benefits: Fair and transparent remuneration and performance-related recognition

About the Company

Infineon is a global leader in semiconductor solutions in power systems and IoT, enabling game-changing solutions for green and efficient energy, clean and safe mobility, and smart and secure IoT.