Hotel Sales Manager

Responsibilities

• Develop and implement hotel sales strategies to increase occupancy and revenue
• Build and maintain strong relationships with local and international travel agents, tour operators, DMCs, and luxury travel partners
• Increase agent business share from key markets such as the USA, UK, Germany, and South Africa
• Plan and attend trade shows, roadshows, agent events, webinars, and sales trips to generate new business
• Arrange and manage site inspections, educational visits, and familiarization trips for agents and media
• Ensure regular product training for travel agents and sales partners
• Identify new markets and sales channels to support hotel occupancy
• Manage group inquiries, exclusive use bookings, and special events until handover to the operational team
• Collaborate with the Revenue team to focus sales activities on periods requiring additional occupancy
• Monitor and report on sales activities, new business, agent production, and conversion rates
• Develop annual sales plans for key markets and partners
• Conduct competitor analysis and track market trends within the luxury travel and hospitality industry

Requirements

• Tertiary qualification in Hotel Management, Tourism, Marketing, Business Management, or a related field
• Minimum five years of experience in hotel sales, luxury hospitality, or tourism sales
• Proven experience managing travel agent and tour operator relationships
• Experience in developing and implementing sales strategies to increase revenue and occupancy
• Experience with group bookings, exclusive use, and high-value guests
• Experience with CRM and hotel booking systems
• Strong sales, negotiation, and presentation skills
• Good financial and commercial insight with ability to analyze sales data and trends
• Excellent communication, interpersonal, and networking skills
• Proficiency in Afrikaans and English (spoken and written)
• Ability to work outside normal hours, including weekends and public holidays when required