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Medier
Posted 25 days ago

Head of Sport CRM

MedierHead of Sport CRM
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Requirements

6+ years CRM experience in iGaming, 3+ years leadership in iGaming CRM, Strong sportsbook player behavior knowledge, Experience across multiple GEOs, Analytical and data-driven mindset, Upper-Intermediate English

Skills

CRM

About the role

Responsibilities

  • Define and execute the global Sports CRM strategy across multiple international markets
  • Own the full sportsbook player lifecycle, including onboarding, retention, reactivation, and churn prevention
  • Build targeted CRM campaigns around major sports events, tournaments, and betting behaviors
  • Develop segmentation strategies based on player value, betting activity, and engagement patterns
  • Create personalized communication via Email, SMS, Push, In-App, and onsite channels
  • Analyze performance using KPIs such as LTV, ARPU, retention, conversion, turnover, and churn
  • Drive A/B testing and continuous optimization of campaigns, bonuses, and player journeys
  • Develop sportsbook promotional mechanics like free bets, odds boosts, and leaderboards
  • Lead and mentor a high-performing global CRM team
  • Collaborate with Product, BI, VIP, and Trading teams to align engagement strategies

Requirements

  • 6+ years of CRM experience within the iGaming industry
  • 3+ years in a leadership role specifically within iGaming CRM
  • Strong expertise in sportsbook player behavior and betting mechanics
  • Proven experience working across multiple GEOs and international markets
  • Deep understanding of CRM KPIs, segmentation, and retention strategies
  • Strong analytical and data-driven mindset
  • Ability to work in a fast-paced, high-volume environment
  • Upper-Intermediate English proficiency or higher

Preferred Qualifications

  • Experience with real-time CRM triggers and automation
  • Experience implementing gamification and loyalty systems
  • Background in both Casino and Sports products
  • Experience working within regulated markets

About the Company

Medier is a creative marketing agency and partner to global clients. We offer a comprehensive suite of expert services, including digital strategy, SEO, programmatic advertising, and CRM. By combining creativity with data-driven insights, we focus on delivering measurable results. We foster a diverse, passionate culture that empowers our team to do their best work.

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Head of Sport CRM

Medier · Valencia

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