Head of Social Strategy and Growth

Responsibilities

• Translate business priorities into a coherent social strategy across organic, creators, and paid amplification
• Orchestrate agencies, creators, and cross-functional stakeholders including Product, CRM, Media, BI, and Brand
• Build social as an intelligence function by turning audience behavior and platform signals into actionable briefs
• Set and defend KPI frameworks tying social to business impact such as CAC, LTV, and retention cohorts
• Lead creator and influencer strategy as a growth lever through negotiation, selection, and measurement

Requirements

• 8+ years in social, growth, or integrated marketing roles
• Proven track record of leading teams or major workstreams
• Experience running social as a P&L-adjacent function moving business KPIs
• Strong fluency in data including cohort analysis, attribution logic, and funnel diagnostics
• Experience briefing creative and agencies based on hypotheses
• Native or fluent Portuguese and working proficiency in English

Preferred Qualifications

• Background in iGaming, sports, fintech, marketplaces, e-commerce, or DTC
• Experience in regulated industries

About the Company

Entain is a global family of more than 30+ well-known brands and over 29,000 people, focused on being the world number one in betting, gaming, and interactive entertainment.