Head of Social & PR, Hair Removal

Responsibilities

• Lead the development and execution of integrated earned and owned media strategies across PR, influencer, social, and brand partnerships.
• Translate brand and business priorities into culturally relevant programs that drive visibility and commercial impact for the hair removal portfolio.
• Define and lead PR strategies, serving as the primary lead for managing agency partners to ensure best-in-class execution.
• Develop influencer and creator strategies, including frameworks for talent selection, partnership models, and measurement.
• Oversee organic social strategy, defining channel roles, content pillars, and community engagement approaches.
• Identify and activate strategic brand partnerships that enhance brand equity and reach.
• Define success metrics and oversee performance tracking to ensure insights inform future campaigns and optimizations.
• Manage and develop a team of two direct reports.

Requirements

• Bachelor’s Degree in Marketing, Advertising, Communications, Public Relations, or a related field.
• 10+ years of experience in roles spanning PR, social, influencer, or earned/owned media.
• Proven track record of developing and executing integrated strategies across multiple channels.
• Extensive experience managing agency partners and leading program execution.
• Demonstrated ability to manage and develop high-performing teams.
• Deep understanding of the synergy between earned, owned, and paid media.
• Strong organizational and cross-functional collaboration skills.

Preferred Qualifications

• Experience in CPG, beauty, personal care, or adjacent consumer categories.
• Familiarity with social and influencer management tools such as Sprinklr or Aspire.
• Experience working within an integrated agency model.
• Understanding of paid amplification and whitelisting strategies for social content.
• Analytical mindset with the ability to interpret data to drive optimization.
• Proficiency in leveraging emerging technologies, including AI, to improve efficiency.

About the Company

Edgewell is a global team of over 6,000 visionaries, doers, and makers. Our portfolio of over 25 brands touches lives in more than 50 countries, making useful things joyful. We strive to reimagine good mornings and endless summers through sustainable ways to beautify and bond.