Head of Social Media

Responsibilities

• Define the editorial strategy for Renault Group across social media platforms including LinkedIn, Instagram, and YouTube.
• Develop the corporate brand expression, including graphic codes, tone of voice, and social media playbooks.
• Design and lead digital content campaigns to enhance corporate reputation and brand image.
• Coordinate social media activations for product launches and major corporate communication milestones in collaboration with brand teams (Dacia, Renault, Alpine).
• Manage the social media planning calendar to ensure synchronized communication across corporate and product departments.
• Oversee budget management and lead external service providers and production partners.
• Define KPIs, monitor performance, and implement data-driven optimizations.
• Manage and develop a small team of community managers and social media content managers.
• Conduct competitive and technological monitoring to stay ahead of web trends and emerging communication methods.

Requirements

• Master's degree (Bac +5), ideally from a specialized institution such as Celsa or Science-Po.
• At least 5 years of experience in a corporate social media role or within a creative/social media agency.
• Proven experience in team management and a desire to mentor talent.
• Strong project management skills with the ability to handle multiple stakeholders and deadlines.
• Fluency in English (both written and spoken).
• Deep knowledge of social media ecosystems, including influencers, communities, and platform-specific behaviors.
• Proficiency in paid social, sponsorships, and performance measurement.

About the Company

Renault Group is a global leader in the automotive industry, currently transforming to become the European benchmark through its three core brands: Renault, Dacia, and Alpine. Driven by innovation and a commitment to sustainability, the Group is building a safer, more inclusive, and more sustainable future for mobility.