Head of Social

About the Company

At Blank Street, we’re on a mission to become the defining food and beverage brand of our generation. We add a spark to ordinary experiences through elevated products, attention-to-detail, and a commitment to making every moment memorable.

Responsibilities

• Define and evolve the creative POV across all social platforms
• Build a clear content framework that balances brand storytelling, product education, and campaign support
• Lead and develop members of the content team, raising the bar for craft and clarity
• Partner cross-functionally with Marketing to translate campaign goals into brand-led executions
• Establish a scalable visual and editorial system that can grow with the business
• Own insights and reporting in partnership with Marketing, using data to inform creative decisions

Requirements

• 8–10+ years in creative, brand, or social leadership roles
• Clear ownership of a social channel or brand ecosystem
• Experience managing and developing creative talent
• Portfolio demonstrating both aesthetic strength and strategic thinking
• Experience owning social strategy and creative direction at a high-growth lifestyle, fashion, or beauty brand
• Comfortable presenting to senior stakeholders
• Deep understanding of how social platforms shape brand perception

Benefits

• $120,000 - $140,000 annual base salary
• Equity package
• 15 days of paid annual leave
• Three health plan options
• Commuter benefits
• Parental leave
• Bereavement leave
• Exclusive access to our Regulars program (free coffee, matcha, and more)
• Regular social outings with the team
• Free Blank Street swag