Head of Product Marketing

Responsibilities

• Lead and develop a team of three PMMs, setting direction and building their craft in positioning, launches, and sales enablement
• Own Prolific's product positioning and messaging architecture to create foundational narratives for vertical teams and sales
• Build and run the product launch framework, including processes, templates, and cross-functional coordination
• Own solutions packaging and go-to-market strategy for the combination of platform, participants, and services
• Partner with Product leadership to shape roadmap priorities based on market signals and competitive positioning
• Work with Sales leadership to translate deal feedback into improved narratives and sales enablement materials
• Conduct and synthesize market, competitive, and customer research to inform product strategy

Requirements

• 7+ years in product or solutions marketing, with at least 2 years of experience managing PMMs
• Proven experience building a PMM function from the ground up
• Ability to translate complex, technical products into positioning that resonates with diverse buyer types (AI teams, academics, and enterprise buyers)
• Strong stakeholder management skills with the ability to influence Product, Sales, and executive teams
• Track record of executing product launches that drive measurable business metrics
• Excellent writing and synthesis skills to turn complex inputs into clear, compelling outputs
• Experience in B2B, marketplace, or platform-based product marketing

About the Company

Prolific is the architect of the human data infrastructure reshaping the landscape of AI development. We connect researchers and companies with a global pool of participants to enable the collection of high-quality, ethically sourced human behavioral data. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.