Head of Product and Distribution Marketing

Responsibilities

• Own enterprise product marketing and growth strategy in partnership with senior leaders
• Lead GTM strategy, positioning, messaging, and launch planning across Life and Annuities
• Manage end-to-end GTM for Life and Annuity products
• Lead CRM and lifecycle marketing strategy across advisor and customer journeys
• Embed AI, automation, and advanced analytics into personalization and campaign orchestration
• Design agent-first programs to accelerate adoption and loyalty
• Lead and develop a high-performing product marketing team

Requirements

• 10+ years in product marketing, CRM, growth, or consulting within Life and/or Annuities
• Deep expertise in advisor-centric distribution models
• Proven success leading GTM strategy and teams
• Strong Salesforce CRM and AI-driven marketing experience
• Executive-level communication and stakeholder leadership skills
• Willingness to travel as needed

About the Company

National Life Group is transforming the future of Life and Annuities, providing families with stability and peace of mind through insurance and annuity policies since 1848.