Head of PR & Communications

Responsibilities

• Define and lead the global external communication strategy to ensure alignment with brand positioning and business objectives
• Translate and adapt the brand narrative and key messages across all external communication channels
• Lead relationships with PR agencies, media, event partners, influencers, and talent
• Manage media relations and identify editorial opportunities aligned with the brand
• Ensure a strong, digital-first communication approach across platforms, creators, and communities
• Plan and deliver end-to-end events to ensure brand consistency and impact
• Define and execute influencer, creator, celebrity, and brand ambassador strategies
• Identify and develop product collaborations and strategic partnerships
• Coordinate closely with internal teams including product, ecommerce, legal, and leadership
• Monitor performance and analyze results to translate insights into actionable improvements

Requirements

• Bachelor’s degree in Communication, Marketing, Fashion, or a related field
• Significant senior communication experience, preferably within fashion, lifestyle, or retail
• Strong strategic thinking combined with a hands-on, execution-driven mindset
• Deep understanding of digital ecosystems, the media landscape, and cultural trends
• Proven experience managing agencies, stakeholders, and cross-functional teams
• Excellent communication, storytelling, and relationship management skills
• Fluency in English is mandatory
• Availability to travel

About the Company

PARFOIS is a fast-growing women’s accessories brand based in Portugal, created for fashion-forward individuals who value style in every detail. With a global presence in over 70 countries and more than 1,000 stores, we continue to expand, driven by creativity, innovation, and a deep passion for fashion.