Head of On Premise Marketing

Responsibilities

• Define and implement Trade Marketing strategies for the On Premise channel, including portfolio design and product offerings.
• Develop effective communication formats and brand presence at points of sale.
• Manage relationships with industry partners, including bars, restaurants, clubs, and event producers.
• Act as a key contributor to the area's Business Plan, aligning brand strategy with commercial objectives and point-of-sale execution.
• Lead and manage brand projects within the On Trade channel to ensure excellence and consistency.
• Drive the development of consumption occasions to strengthen brand presence across different consumer experiences.
• Serve as a brand ambassador for Red Bull in the On Trade channel, connecting with strategic partners and delivering the brand's value proposition.

Requirements

• Completed higher education degree.
• Proven knowledge of trade marketing within premium channels.
• Expertise in brand building and understanding consumer habits.
• Previous experience in team management.
• Advanced or fluent English skills.
• Ability to travel up to 10%.

About the Company

Red Bull gives wings to people and ideas. Since the 1980s, when Dietrich Mateschitz developed the original formula, Red Bull has not just launched a product, but created an entirely new category. We are a company that goes beyond the can, engaging with culture, sports, and media to drive innovation and excellence.