Head of Media

About the Company

Tread Athletics is one of the leading pitching development programs in baseball. Since 2015, we have helped thousands of athletes, from high school to MLB, and built a combined following of over one million. Our mission is to provide the information and resources to help baseball players reach their athletic potential.

Responsibilities

• Set and execute the media strategy, translating organic content into lead conversion
• Scale Tread’s brand across YouTube, Instagram, X, TikTok, Podcasts and other platforms
• Own consistent brand positioning across all channels and touchpoints
• Oversee production of marketing funnels, lead magnets, email sequences, and conversion-focused content
• Optimize content workflows across socials and formats
• Lead ideation and execution of content campaigns and initiatives
• Manage the content pipeline including video concepts, hooks, thumbnails, and copy
• Implement SOPs, reporting, and systems using AI tools to improve production workflows
• Lead and develop the content/media team through hiring, performance management, and career development
• Monitor analytics and attribution to inform strategy

Requirements

• 5+ years in content/media leadership roles
• Proven experience leading teams of 5-10+ across creative and operations
• College baseball playing experience or equivalent depth of familiarity with pitching development
• Deep platform fluency in YouTube, Instagram, X, Facebook, and TikTok
• Experience scaling personal and business brands
• Proficiency in email marketing, funnel systems, and lead generation workflows
• Proficiency with AI tools for content production and workflow improvement

Preferred Qualifications

• Experience with high-level athletic brand scaling
• Strong background in organic audience growth strategies