Head of Marketing

About the Company

SKELAR is a venture builder that creates consumer businesses leading global markets in EdTech, Mental health, Petcare, and FashionTech. Storyby, a part of the ecosystem, is an entertainment tech company transforming original ideas into novels, vertical films, and immersive audiobooks, serving over 10 million users worldwide.

Responsibilities

• Take full ownership of the DramaShorts marketing function, including paid UA, brand, creative, ASO/SEO, lifecycle, and analytics
• Build and scale the marketing team (UA managers, creative producers, analysts, brand)
• Develop and implement growth strategies for new geographies and traffic channels
• Manage the creative pipeline from insight and script to production-ready ads (UGC, in-app, performance)
• Partner with product, content, and analytics teams to identify growth loops and improve retention/monetization
• Establish DramaShorts as the #1 vertical drama platform in key markets

Requirements

• 5+ years of experience in performance/growth marketing
• 2+ years in a leadership role (Head/Lead)
• Proven track record of scaling products from $X to $XX million via paid acquisition
• Deep expertise in mobile UA (Meta, TikTok, AppLovin, Google Ads)
• Experience managing budgets of $500k+/month and teams of 5+ people
• Strong analytical skills (cohort analysis, LTV modeling, attribution logic)
• Data-driven mindset and understanding of creative-driven growth
• English proficiency at B2+ level

Preferred Qualifications

• Experience in entertainment, streaming, content apps, gaming, or subscription products
• Knowledge of short-form video and IAP/subscription monetization
• Experience with AppsFlyer, Adjust, Amplitude, Tableau, or BigQuery
• Experience expanding into US, EU, LATAM, or APAC markets