Head of Marketing Operations

Responsibilities

• Design and enforce the marketing operating system
• Standardize workflow, documentation, and accountability
• Install performance scorecards across roles
• Align campaign execution with pipeline and signed-case growth
• Own and optimize the marketing workflow platform (ClickUp or equivalent)
• Define role-level KPIs across Creative, Performance, Social, and Traditional
• Install dashboard reporting tied to revenue and pipeline impact
• Drive 95%+ on-time campaign launches
• Directly oversee channel leads and evaluate capability gaps
• Recruit and upgrade talent where needed

Requirements

• 8+ years in marketing operations or integrated marketing leadership
• Experience in high-growth environments ($50M+ revenue preferred)
• Experience managing multi-channel teams of 8+ contributors
• Proven track record of building and enforcing operational systems at scale
• Deep fluency in marketing KPIs across digital and traditional media
• Financial literacy regarding pipeline, conversion rates, CAC, and revenue impact

About the Company

We are a high-growth personal injury law firm operating in a highly competitive legal market, focused on building a disciplined marketing engine to drive sustained revenue growth.