Head of Marketing

Responsibilities

• Define and evolve the company's brand strategy, positioning, and messaging architecture
• Develop and execute integrated marketing strategies aligned with corporate and product objectives
• Lead go-to-market planning and execution for product launches across clinical, provider, and consumer channels
• Drive customer acquisition and revenue growth through scalable omnichannel marketing programs
• Oversee digital marketing, SEO/SEM, lifecycle marketing, and CRM initiatives
• Build and mentor a high-performing marketing organization across brand, growth, and digital functions
• Manage marketing budgets, technology infrastructure, and performance analytics
• Serve as a strategic advisor to the Executive Leadership Team on growth and market opportunities

Requirements

• 10+ years of progressive marketing leadership experience
• Proven track record in building and scaling DTC growth engines
• Experience in medical device, digital health, or wearable technology industries
• Deep understanding of healthcare ecosystems, regulatory environments, and reimbursement dynamics
• Expertise in brand strategy, demand generation, and performance marketing
• Experience managing significant marketing budgets and high-performing teams
• Strong analytical mindset and experience with marketing technology platforms
• Bachelor's degree required

Preferred Qualifications

• MBA or other advanced degree
• Experience supporting both healthcare provider and DTC commercialization strategies
• Experience leading marketing organizations through rapid growth and category creation
• Familiarity with patient access and healthcare policy

About the Company

Noctrix Health is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. The team is dedicated to delivering prescription-grade therapy with an outstanding user experience, having pioneered the world’s first drug-free wearable therapy for Restless Legs Syndrome (RLS).