Head of Marketing LATAM

Responsibilities

• Define and execute the end-to-end regional marketing strategy across all Latin American portfolios and markets.
• Lead portfolio segmentation, prioritization, and investment decisions across core therapeutic areas.
• Own the end-to-end new product launch strategy, from early asset assessment to launch readiness and execution.
• Drive omnichannel vision and standards, ensuring integration of digital, content, and customer journeys.
• Oversee brand strategy, positioning, and value propositions to ensure consistency and local relevance.
• Establish KPIs for marketing effectiveness and ROI, leveraging analytics to drive performance.
• Lead and develop the LATAM marketing organization, building capabilities in strategy, analytics, and brand leadership.

Requirements

• Bachelor's degree in marketing, business administration, life sciences, or a related field.
• Senior pharmaceutical or healthcare marketing leadership experience, ideally at a regional or multi-country level.
• Proven track record managing complex portfolios, product launches, and mature brands.
• Experience working within complex matrix, global, regional, and local environments.
• Full professional proficiency in English, Portuguese, and Spanish.
• Strong strategic thinking, business acumen, and stakeholder management skills.

Preferred Qualifications

• MBA or equivalent postgraduate education.
• Experience managing both innovative and established product portfolios.

About the Company

Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands. Our mission is to empower people worldwide to live healthier at every stage of life by providing access to high-quality medicines at scale.