Head of Marketing

About the Company

Gray Capital is a vertically integrated multifamily real estate investment firm headquartered in Indianapolis, Indiana. With over $1 billion assets under management and a portfolio spanning more than 1,500 units across Indiana, Michigan, and Ohio, Gray Capital acquires, operates, and optimizes institutional-quality multifamily assets.

Responsibilities

• Own the Gray Capital brand across all touchpoints, maintaining visual identity, voice, and positioning
• Develop investor-facing materials including decks, deal communications, and quarterly updates
• Support capital raise efforts with polished marketing collateral and investment narratives
• Oversee website strategy, SEO, paid digital, social media, and email marketing
• Set and oversee marketing strategy for the residential portfolio, including listing platforms and ILS management
• Build a content engine for market commentary and thought leadership
• Manage marketing presence in HubSpot and establish performance reporting

Requirements

• 7+ years of marketing experience, preferably in real estate, financial services, or investment management
• Proven track record building and executing multi-channel marketing strategies
• Experience with digital marketing including paid search/social, SEO, email, and analytics
• Tech-forward with experience in AI and CRM/marketing automation platforms
• Ability to produce and direct design assets
• Familiarity with multifamily or commercial real estate
• Self-directed with leadership capabilities