Head of Marketing

Responsibilities

• Plan and execute local store-level marketing to drive footfall and sampling
• Lead BTL initiatives including food festivals, kiosks, tasting programmes, and mall activations
• Manage ATL campaigns across print, radio, outdoor, and retail branding
• Build and execute new store launch plans and expansion marketing playbooks
• Oversee organic content, storytelling, and influencer partnerships on digital platforms
• Manage marketing budgets, measure ROI, and optimize spends
• Lead external creative, activation, and digital agencies
• Build and mentor a small marketing team as the brand scales

Requirements

• Minimum 7+ years of experience in F&B, QSR, ice-cream, café chains, or consumer experience-driven brands
• Strong background in offline activation and ground-level marketing
• Understanding of digital marketing fundamentals including organic, social, and influencers
• Data-driven, execution-focused, and creative problem-solver
• Ability to work in a fast-moving, entrepreneurial environment

About the Company

Frozen Fun is a growing brand focused on delivering high-quality consumer experiences in the F&B space.