Head of Marketing Data & Technology

Responsibilities

• Lead and coach a team of digital technologists to support MarTech strategy
• Partner with paid media teams to ensure digital support systems drive business growth
• Manage digital acquisition technologies, including ad operations, campaign trafficking, and performance tracking
• Oversee email and SMS acquisition strategies and systems
• Drive A/B testing structures and develop learning agendas for paid media tactics
• Manage the testing and evaluation of technology integrations to ensure data quality
• Support the refinement of Media Mix Model (MMM) and Multi-touch Attribution (MTA) systems
• Participate in contract negotiations and manage relationships with key MarTech vendors
• Prepare and deliver project updates and results to senior leadership

Requirements

• 10+ years of Marketing Technology experience in a B2C context
• Proficiency with Adobe Analytics, Invoca, LiveRamp, and Tag Managers (e.g., Adobe Tag Manager)
• Experience with Triple Whale and other marketing automation software
• Strong background in media and ad operations
• Proven ability to manage digital campaigns, attribution measurement, and data management platforms
• Excellent communication skills with the ability to explain complex technical ideas to non-technical stakeholders
• Bachelor’s degree in a relevant field preferred

Benefits

• Flexible spending accounts and HSA
• 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)
• Flexible time away plan
• Versatile health perks and career development opportunities

About the Company

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans, and products. Our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes, and Sling TV.