Head of Marketing Data and Measurement

Responsibilities

• Design and own the end-to-end marketing measurement framework, including multi-touch attribution, media mix modeling (MMM), and incrementality testing.
• Build and maintain a unified marketing performance dashboard to provide leadership with real-time visibility into spend efficiency and full-funnel conversion.
• Own the marketing data stack, ensuring clean data flows across tools like Braze, Salesforce, Google Analytics, and cloud data warehouses.
• Lead the evaluation, selection, and implementation of a Customer Data Platform (CDP) to unify user profiles across marketing, product, and sales.
• Partner with Data Engineering and RevOps to build reliable marketing data pipelines and establish clean data hygiene and taxonomy.
• Develop audience segmentation models and the data foundation for identity-driven personalization.
• Quantify the revenue impact of marketing activities by building contribution models that connect channel metrics to pipeline and revenue.

Requirements

• 10+ years of experience in marketing analytics, marketing data engineering, or a closely related field.
• Deep hands-on expertise in marketing attribution, including building multi-touch or media mix models.
• Proficiency in SQL; working knowledge of Python or R for analysis and modeling is strongly preferred.
• Strong command of the modern marketing data stack (Salesforce, Braze, etc.) and cloud data warehouses (Snowflake, BigQuery, or Redshift).
• Hands-on experience with BI and dashboard tooling such as Looker or Tableau.
• Experience owning or heavily influencing a CDP implementation or marketing data unification project.
• Proven ability to translate complex data findings into clear executive narratives and actionable recommendations.

Preferred Qualifications

• Experience at a company with both high-volume B2C and B2B/enterprise GTM motions.
• Experience with account-based marketing (ABM) data infrastructure and intent data tools.
• Prior experience rebuilding an immature marketing data function at a high-growth company.
• Familiarity with identity resolution or trust-sensitive data environments.

Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) with company match.
• Unlimited paid time off and 8 company-wide holidays.
• Parental leave and various wellness discounts.
• Learning and development benefits.

About the Company

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. With over 152 million users, ID.me provides streamlined identity verification for federal agencies, state governments, healthcare organizations, and hundreds of consumer brands.