Head of Marketing

Responsibilities

• Own Coworker’s core positioning, messaging, and narrative across all audiences and buyer personas
• Lead go-to-market planning for new product launches, feature releases, and strategic announcements
• Partner with Sales to develop clear messaging for both technical and business buyers
• Own end-to-end product marketing campaigns, including onboarding, in-product messaging, and lifecycle marketing
• Collaborate with Sales, Growth, and Customer Success to analyze win/loss patterns and improve messaging
• Develop content that supports pipeline generation, product education, thought leadership, and customer expansion

Requirements

• 5–8+ years of experience in product marketing, ideally within B2B SaaS or Enterprise AI
• Proven experience scaling product marketing at a high-growth startup from Series A to Series C
• Fluency in both Product-Led Growth (PLG) and enterprise sales motions
• Technical fluency with a track record of turning complex products into clear, differentiated positioning
• A builder mentality with the ability to navigate ambiguity and execute hands-on tasks like copywriting

Preferred Qualifications

• Experience at a Series A, B, or C SaaS startup
• Hands-on experience with content marketing, growth marketing, or funnel analysis
• Experience marketing platform or multi-product solutions
• Deep familiarity with the Enterprise AI landscape and competitive positioning

Benefits

• Competitive salary: $160,000–$220,000
• Extremely generous early-stage equity
• Comprehensive health, dental, and vision insurance
• 401(k) plan
• Unlimited PTO

About the Company

Coworker is redefining how organizations work with AI. Our platform delivers the chat, cowork, and code capabilities that enterprises need at 80% lower cost with identical output quality. We ensure through our technology that every task has the right context and model to be completed most effectively. We are a fast-scaling startup with a powerful PLG engine and a rapidly growing enterprise pipeline.