Head of Local CRM

Responsibilities

• Define and execute localized CRM strategies across multiple international markets and regions
• Own the full player lifecycle, including onboarding, retention, reactivation, and churn prevention
• Develop market-specific CRM campaigns tailored to local audience behavior and preferences
• Create personalized communication strategies across Email, SMS, Push, In-App, and onsite channels
• Build segmentation strategies based on player behavior, activity, engagement, and value
• Collaborate with Country Managers and Local Marketing teams on regional CRM priorities and promotions
• Analyze CRM performance using KPIs such as retention, LTV, ARPU, conversion, and churn
• Drive A/B testing and optimization of campaigns, offers, and communication flows
• Lead and mentor a CRM team across multiple GEOs

Requirements

• 6+ years of CRM experience within the iGaming industry
• 3+ years of experience in a Lead position (or 1+ year in a Head role) within iGaming
• Strong understanding of localized CRM strategies and regional player behavior
• Experience working across multiple international markets and GEOs
• Deep understanding of CRM KPIs, retention, segmentation, and lifecycle management
• Strong analytical and data-driven mindset
• Experience managing CRM teams and cross-functional stakeholders
• Upper-Intermediate English level or higher

About the Company

Medier is a creative marketing agency and partner to clients, offering a comprehensive suite of expert services including digital strategy, SEO, programmatic advertising, and CRM. We combine creativity with data-driven insights to deliver real results, fostering a diverse and empowering culture for our team.