Head of Integrated Marketing

Responsibilities

• Lead integrated marketing campaigns from creative brief through post-campaign analysis, coordinating across brand, demand gen, content, and partner teams.
• Drive product integration opportunities within sports, entertainment, fashion, and cultural moments to grow brand awareness and transaction revenue.
• Lead all IRL and cultural activations for the ID.me brand to support growth among veterans, students, teachers, and first responders.
• Partner with the CMO and executive team to shape thought leadership and category-defining narratives around digital identity and fraud prevention.
• Drive the brand and influencer partnership portfolio strategy, managing the end-to-end process from sourcing and negotiation to account management.
• Manage supporting agencies and third-party partners to execute high-impact campaign activations.
• Develop and implement integrated marketing measurement frameworks to validate investment and accountability to senior leadership.

Requirements

• 10+ years of experience in partnerships, brand, or consumer marketing leadership, including managing brand partnership deals and cultural activations.
• Proven track record leading brand strategy in a B2B2C or multi-audience context.
• Experience managing brand partnerships within a trust-sensitive or regulated environment (e.g., government, healthcare, fintech, or cybersecurity).
• Strong creative direction skills with the ability to brief agencies and maintain a high creative bar.
• Ability to operate effectively in ambiguity and build foundational systems from the ground up.

About the Company

ID.me is a next-generation digital identity wallet that simplifies how individuals securely prove their identity online. With over 152 million users, ID.me provides streamlined identity verification for 20 federal agencies, 45 state government agencies, and over 70 healthcare organizations. We are committed to the mission of "No Identity Left Behind," ensuring all people have access to a secure digital identity.