Head of Influencer Marketing

Responsibilities

• Lead the strategic and operational development of influencer marketing for More Nutrition, focusing on revenue growth and new customer acquisition.
• Manage and optimize all relevant KPIs and processes within the influencer marketing department.
• Identify and execute growth opportunities in new markets, specifically Switzerland and Austria.
• Cultivate and maintain strong relationships with key influencers to ensure regular activation and strategic engagement.
• Develop creative concepts for product launches, seasonal campaigns, and influencer activations.
• Ensure seamless coordination between product, content, and influencer communication through effective cross-functional collaboration.
• Conduct data-driven evaluations of all campaigns and launches to derive actionable optimization measures.
• Lead and develop the influencer marketing team with a focus on clarity, empathy, and results.

Requirements

• Proven experience in Social Media Marketing, Influencer Marketing, or Performance Marketing.
• Strong understanding of KPIs, revenue management, and data-driven decision-making.
• Ability to interpret complex reports and translate them into concrete marketing actions.
• Experience in team leadership or functional management of a team.
• Strong communication skills and the ability to collaborate effectively with various internal stakeholders.
• A strategic mindset combined with a hands-on approach to execution.
• Fluency in English.

Benefits

• Attractive employee discounts on products from ESN & More.
• Flexible working hours and home office options.
• Subsidies for mobility and fitness (e.g., Wellpass, Deutschlandticket).
• Company pension scheme.
• Workation options and more.

About the Company

The Quality Group (TQG) is an innovative provider of sports nutrition products, uniting the successful brands ESN and More Nutrition. Our mission is to rethink nutrition to make it healthier, smarter, and more valuable for our community. We foster an agile culture driven by passion, quality, and the courage to push boundaries.