Head of Growth

Responsibilities

• Drive category awareness to make The Path the default brand for AI therapy
• Rapidly test growth channels and identify scalable winners with known CAC and retention
• Create a research and media flywheel through earned media and creator coverage
• Establish performance marketing experiments with clear attribution and reporting
• Scale organic growth via social, content, SEO, and LLM search
• Build and manage a pipeline of B2B partnerships and high-value distribution deals
• Define core growth metrics and drive a data-driven weekly operating rhythm

Requirements

• Experience in growth experimentation across multiple channels
• Fluency in media, social, content, SEO, and performance marketing
• Strong understanding of CAC, LTV, and unit economics
• Proven ability in partnership sourcing, pitching, and deal-making
• Excellent communication and storytelling skills for press and creators
• Ability to collaborate cross-functionally with product, design, and clinical teams
• Proficiency in quantitative analysis and SQL to drive data-driven decisions
• High degree of ownership, speed, and mission alignment regarding user safety