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Posted 6 hours ago
Head of Growth & Marketing
PawPotsHead of Growth & Marketing
Requirements
5+ years in Growth or Performance Marketing, eCommerce or DTC subscription background, Analytical mindset (CAC, LTV, ROAS), Proficiency in GA4 and Meta Ads Manager, Experience with lifecycle tools (Klaviyo/Mailchimp)
Skills
Digital MarketingE-commerceGoogle Analytics
About the role
Responsibilities
- Manage performance marketing agencies and optimize ad structures across Meta, Google, and TikTok
- Own the full conversion funnel from ad click to checkout through A/B testing
- Scale acquisition channels including influencers, SEO, partnerships, and referrals
- Lead creative direction based on performance data to drive conversions
- Localize brand messaging for Lebanon and UAE markets
- Design and optimize lifecycle marketing flows via email and SMS
- Analyze customer behavior to reduce churn and increase LTV
Requirements
- 5+ years of experience in Growth, Performance Marketing, or Digital Marketing
- Background in eCommerce, DTC subscription, or SaaS
- Strong analytical skills with proficiency in CAC, LTV, ROAS, and cohort analysis
- Hands-on experience with GA4, Meta Ads Manager, and lifecycle tools like Klaviyo or Mailchimp
- Proven experience managing creative teams and external agencies
- Interest in the pet and animal health space
About the Company
PawPots is a fresh pet food subscription service on a mission to revolutionize pet health in the region. We combine veterinary-backed nutrition, technology, and data-driven personalization to build the region’s leading fresh pet food and pet-health platform.
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PawPots · Mazraat Yachouaa
