Head of Growth Marketing

Responsibilities

• Own the acquisition strategy across all paid and performance channels including Google, Meta, Yelp, and Direct Mail
• Manage a seven-figure marketing budget, overseeing planning, pacing, and forecasting
• Drive channel mix and investment decisions to meet new member growth and CAC targets
• Manage external media buying agencies and hold them accountable to performance and testing standards
• Partner with Creative teams to develop high-performing, channel-specific assets and testing roadmaps
• Define and monitor core growth KPIs such as CAC, CVR, and CPL
• Collaborate with Analytics to understand attribution, incrementality, and performance drivers

Requirements

• 6-10+ years of experience in growth marketing or paid media, ideally in a high-growth consumer services business
• Proven experience managing and optimizing seven-figure paid media budgets
• Deep hands-on knowledge of Google Ads and Meta Ads strategy and performance analysis
• Strong analytical skills with the ability to translate complex data into actionable business decisions
• Experience managing agency partners to drive performance outcomes
• Familiarity with attribution models and incrementality testing

About the Company

Modern Animal is a modern veterinary provider dedicated to delivering high-quality care through a seamless, tech-enabled experience. We are building a premium service that aligns growth with clinic capacity to better serve pets and their owners.