Head of Growth Marketing

Responsibilities

• Own acquisition strategy across all paid and performance channels including Google, Meta, Yelp, and Direct Mail
• Drive channel mix and investment decisions to hit new member and CAC targets
• Manage seven-figure budget planning, pacing, and forecasting
• Manage external media buying agencies and hold them accountable to performance and testing velocity
• Define and monitor core growth KPIs such as CAC, CVR, and CPL
• Partner with Analytics to understand attribution and channel incrementality
• Own the paid media creative strategy and testing roadmap in partnership with Creative teams

Requirements

• 6-10+ years of experience in growth marketing or paid media
• Experience in a high-growth, multi-location or consumer services business
• Proven experience owning and optimizing seven-figure paid media budgets
• Deep hands-on knowledge of Google Ads and Meta Ads
• Experience managing agency partners
• Strong analytical skills with ability to translate data into decisions
• Familiarity with attribution models and incrementality testing

About the Company

Modern Animal is a high-growth company focused on expanding its member base through efficient, data-driven acquisition and performance marketing.