Head of Growth Marketing

About the Company

Axle Health builds AI scheduling and workforce management software to empower in-home healthcare providers to deliver exceptional, personalized care right where patients feel most comfortable—at home. Backed by Y Combinator and Pear VC, we are upending how home healthcare is delivered through proprietary logistics algorithms and mobile technology.

Responsibilities

• Own and scale the full demand generation engine including paid acquisition, content, events, and email campaigns
• Develop brand positioning and messaging to establish category leadership in AI-powered home healthcare operations
• Create a customer evangelism program to turn early adopters into advocates and case studies
• Establish marketing operations and analytics infrastructure to track attribution and ROI
• Partner with Sales to ensure alignment on ICP, messaging, and lead qualification

Requirements

• 10+ years of B2B marketing experience with 5-7 years in demand generation or growth
• Proven track record of building marketing programs from 0 to 1 at early-stage startups
• Experience marketing to healthcare or complex B2B buyers with long sales cycles

Preferred Qualifications

• Direct experience in home healthcare or healthcare workforce technology
• Background in category creation or launching new product categories
• Experience managing agencies or contractors to extend capacity