Head of Engagement & Retention

Responsibilities

• Own Active Customers and Active Balance per Customer metrics to drive portfolio expansion.
• Orchestrate Bondora's customer-level engagement system using a decision-driven loop across digital surfaces and messaging channels.
• Operate and harden Braze as the primary orchestration backbone, managing flows, governance, and execution standards.
• Partner with Product, Engineering, and Analytics to drive the decision engine and next-best-action logic.
• Build and govern a modular, personalizable, and localizable content library to enable scalable orchestration.
• Lead and develop a team of three, ensuring clear ownership and accountability.
• Drive cross-functional collaboration with acquisition, product, analytics, engineering, legal, and risk teams.
• Analyze and iterate on campaign performance, channel conversion, and ROAS to feed insights back into model retraining.

Requirements

• Master's degree in Economics, Data Science, Statistics, Marketing, or a related field.
• 10+ years of hands-on experience in lifecycle, CRM, and retention marketing.
• 5+ years of experience leading and managing a team.
• Deep expertise in direct marketing channels including email, SMS, and WhatsApp automation.
• Strong analytical skills with the ability to translate complex data into actionable commercial insights.
• Proven track record in driving customer lifetime value, ideally within fintech, banking, or recurring revenue models.
• Strong project management skills and a proactive, results-driven mindset.

Preferred Qualifications

• Experience scaling retention functions in high-growth scale-up environments.
• Proficiency with Braze or similar sophisticated customer engagement platforms.
• Understanding of performance marketing fundamentals and cross-channel retention strategies.

Benefits

• Competitive salary and generous benefits package.
• 5 weeks of vacation.
• Private healthcare compensation and mental healthcare support.
• Hobby grant and share options.
• Opportunities and budget for continuous professional growth and skill expansion.

About the Company

Bondora is a rapidly growing financial technology company on a mission to make finance easy, transparent, and accessible for everyone. Founded in 2008, we have helped over 700,000 customers across Europe borrow and invest effortlessly through our trusted digital products. As we move toward acquiring a banking license, we are expanding our reach and product suite to build the future of finance.