Posted 8 hours ago
Head of Digital Marketing (E-commerce)
MAKEUPHead of Digital Marketing (E-commerce)
Requirements
5+ years in performance/digital marketing, Experience as Head/Lead/Senior Performance Manager in large e-commerce, Understanding of unit economics, LTV, and ROI, Knowledge of GA4, server-side tracking, MMP, and CDP, Team management experience
Skills
Google AdsMeta AdsE-commercePerformance Marketing
About the role
About the Company
MAKEUP is one of the largest e-commerce projects in the online retail sector, featuring over 200,000 products in its catalog and a presence across 30+ domains in various countries and language markets.
Responsibilities
- Formulate and implement digital marketing strategies for 30+ markets
- Take full responsibility for planning, allocating, and controlling significant marketing budgets
- Lead the in-house team (PPC, Retention) and synchronize with SEO and SMM departments
- Manage deep expertise in Google Ads and Meta Ads, working with large product feeds
- Coordinate large-scale advertising campaigns for partner brands
- Perform deep analysis of LTV, CAC, churn rate, and develop retention strategies
Requirements
- 5+ years in performance or digital marketing
- Experience as Head, Lead, or Senior Performance Manager in large e-commerce (must have)
- Deep understanding of e-commerce economics (unit economics, margin, LTV, ROI)
- Systematic understanding of attribution (GA4, server-side tracking, MMP, CDP)
- Experience managing teams and delegating tasks
Preferred Qualifications
- Experience working with Tier-1 markets in Europe and the USA
- English proficiency at Upper-Intermediate level or higher
ScoutJobs Agent
Get matches like this delivered daily
Sign up free — we'll pull jobs that fit your CV from across the web and rank them for you.
Get started — it's freeHead of Digital Marketing (E-commerce)
MAKEUP · Kyiv
