Head of Demand Marketing

Responsibilities

• Manage and develop a global team of demand and portfolio marketers across demand, campaigns, digital, and events.
• Lead the development and execution of a repeatable campaign process to drive lead generation and revenue growth.
• Own the global marketing budget, ensuring rigorous financial discipline and ROI focus.
• Shape the Group’s portfolio marketing approach, including positioning, messaging, and audience-centric go-to-market alignment.
• Partner with Sales and Marketing Operations to report on the revenue pipeline and optimize effectiveness within Salesforce.
• Champion the adoption of AI and digital innovation to improve automation, personalization, and campaign performance.
• Set clear KPIs for the team and align marketing activities with regional and global revenue goals.

Requirements

• Proven experience in a senior B2B marketing role with success in demand generation and campaign leadership.
• Extensive experience managing teams of 5+ people, including remote or cross-border teams.
• Strong portfolio marketing expertise, including audience segmentation and value proposition development.
• Proficiency with CRM and Marketing Automation Platforms (MAP), specifically Salesforce.
• Demonstrated experience managing multi-million dollar marketing budgets.
• Strong numeric skills and ability to use data-driven insights to optimize performance.
• Undergraduate degree is required.

Preferred Qualifications

• Chartered Institute of Marketing (CIM) qualification or equivalent.
• Experience with Pardot.
• Deep understanding of AI-enabled marketing optimization and digital trends.

Benefits

• A unique opportunity to shape and elevate marketing within a large, growing global business.
• Direct exposure to senior leadership and the ability to influence strategic decisions.
• A competitive compensation package.
• Broad exposure across multiple jurisdictions and direct collaboration with senior management.
• A genuine career path within a high-growth, global organization.

About the Company

Apex Group is one of the world’s largest fund administration and middle office solutions providers. Established in 2003, we provide a unique single-source solution and unified cross-asset-class platform that supports the entire value chain for asset managers, allocators, and financial institutions. With over 13,000 employees across 112 offices worldwide, we are a people-powered business dedicated to driving innovation and positive change in financial services.